Advanced SEO for Web Developers

Advanced SEO for Web Developers

View SlideShare presentation or Upload your own. (tags: #w2e_dev development)

List of Free Blogger Template Resources

Blog templates determine the look and feel of your blog. The templates can be customized or you can use pre-made templates so that you can adjust the look and feel of your blog. Without templates blogs would all look the same. Looking for more Classic templates besides Blogger’s default? Here are some useful resources that provide free classic templates that only work for blogger or blogspot powered blogs. These templates are easy to download and install.

List of free Blogger Template resources:

http://blogger-templates.blogspot.com/

http://freeblogspottemplates.blogspot.com/

http://isnaini.com/

http://freetemplates.blogspot.com/

http://www.blogspottemplates.blogspot.com/

http://freeblogger-templates.blogspot.com/

http://www.bloggertemplates.org/

http://beautifulbeta.blogspot.com/

http://hackosphere.blogspot.com/

http://www.finalsense.com/services/blog_templates

http://www.geckoandfly.com/blogspot-templates

Meta Tag Optimization Tips

Meta Tags are Head Section Tags or HTML Code of a Web Page that Describes the Relevancy of your webpage content. Proper Optimized Meta Tags play an important role in website ranking in SERPS. Search Engine Checks the relevancy and stores the information of the web page on the basis of meta tags that you have mentioned in HTML. Meta Tag optimization is a part of Search Engine Optimization. Meta tag optimization includes placing of Meta tags, comment tags, alt tags, and other information within the source code of a webpage.

Meta tags contain site titles, description, keywords and key phrases and author information. Title, description, and keyword Meta tags are the primary Meta tags that are used in almost all web pages.


Title - Title tag appear each time when a search is occurred. Title tag plays an important role in a website ranking in serps. Important part of Title tag that is used to describing the web content and scoring a website for relevancy. Title tag should have your main targeted keywords or combination of those keywords. A maximum of 72 characters with spaces for Title is allowed in Google

Description - This tag comes in accompany with the title tag in Serps. Description tag should be descriptive and should contain the targeted keywords in an attractive manner. A maximum of 156 characters with spaces is allowed for description tag.

Keyword - It is used to list the exact keywords or keyword phrases that refer an individual web page. It can have maximum of 255 characters with spaces.


One should put following for proper Optimization:
1.Choose your relevant keywords.
2.Write the site's content based on these keywords.
3.Create a title tag using the same keywords.
4.Create a meta description tag as a marketing sentence, also based on these keywords.

The Concept and Power of Viral Marketing

Viral Marketing is an online marketing strategy that brings on Internet users to propagate your marketing messages to others through an electronic media. The basic idea behind viral marketing is to find new customers. Also known as viral advertising or word-of-mouth marketing

The basis of viral marketing lies in the distribution of product information that can be somehow incorporated into the communication between people. This marketing strategy has great impact on marketing products or services where customers are treated as distribution partners.

In Viral Marketing, each customer acts as an agent, passing information to another and this process acts like a chain in a manner similar to the spreading of viruses. It is better than any other traditional marketing technique because information is spread around the world within a limited period of time.

Nowadays, Internet is the primary choice for Viral Marketing. Internet based viral marketing, known as viral Internet marketing, has become more popular and everyone benefits from its unique features such as cost-effectiveness, easily executable the marketing campaign, fine targeting, and rapid response rate. Forum marketing, blog marketing, email marketing, article – blog marketing and online advertising campaign are the part of Viral Internet Marketing.

Viral marketing makes use of each and every strategy that encourages persons to pass on marketing messages between one another, thus developing the potential for exposure and influence of the message. With rapid multiplication of the message, it will succeed in spreading to thousands and millions all across the world.

How to use Robots.txt

Robots.txt:

Robots.txt is a file used to prevent robots visiting your site. The main purpose to create robots.txt to instruct crawler which pages is not to be crawled. Before a website is indexed by any search engine's crawler, the "robots.txt" is first retrieved from the website's document root. Robots.txt downloaded once in a day.

Syntax for Robots.txt:

User-agent: bot name
Disallow: /file name

Examples:
Disallow: /folder*/ will block all the subdirectories begin with folder.
Disallow: /*&* will block all the url’s that include &.


If you want to block url’s by matching the end characters then you have to use $.
Example:
Disallow: /*.asp$ will block all the url’s that ends with .asp.

KEI (Keyword Effectiveness Index)

KEI(Keyword Effectiveness Index) is the ratio between the popularity and competitiveness for that keyword.

Basically The KEI compares the number of searches with the competition for a keyword to pinpoint which keywords are most effective for your campaign.

It will be cleared by this Example:
Suppose the number of searches for a keyword is 500 per month and Google displays 500,000 results for that keyword. Then the ratio between the popularity and number of search results for that keyword is 500 divided by 500,000. In this case, the KEI 0.001.

If a Keyword have the higher KEI, this means that keyword is more popular and less competitive. That means if you promote this keyword than you might have better chances of getting on Top.

Internet Marketing Blog

Tracking links to third-party affiliate links:

The secret is out--operating an affiliate aggregation site can be an extremely lucrative business. And having great web analytics that highlight when, where, and under what conditions people are clicking on certain affiliate links can make a huge positive impact on your bottom line.

But there's a technical challenge in doing such tracking—a challenge that stems from the fact that you don't have control over data from the affiliate program. The way ClickTracks (or any other web analytics software) knows about clicks on a link isn't magic, but rather purely technical: When the linked-to page is loaded, a record of that request is noted. This occurs regardless of whether the request is captured in the web server's log files, or in another other data collection system that is triggered by some JavaScript (or a .gif image or some other piece of code) within that site.

The issue surrounding affiliate links occurs because you don't have access to data that isn't on your own site. In an affiliate program, you neither have access to the affiliate program's log files, nor can you put code on their site that will cause the page request to be recorded in a place where you could access the data.
When it comes to getting information about clicks to affiliate programs, you're at the mercy of the affiliate program to provide you with that data. Though there generally isn't any issue with the accuracy of the information your affiliate program provides, there IS an issue with the comprehensiveness of the data. Affiliate programs typically show you the total number of clicks to their site and the number of conversions--but that's about it. You won't gain insight into which of your pages are generating the clicked links, which of your own site referrers sends visitors who are more likely to click into affiliate links, or a wealth of other information that can help you make the most of your affiliate efforts.

Solving the Affiliate Link Click-through Dilemma

So is there a solution to this problem? Yes, there is, and it is surprisingly simple. The key, as suggested above, is to record the click through to the affiliate program in your log files. This is done with a redirection page (also called an 'exit' page).

The way a redirection page works is that instead of linking directly to an affiliate page, your affiliate link FIRST sends visitors to a page within your own site that immediately forwards the visitor to the appropriate page of the affiliate program's site. The redirection happens so quickly that the visitor can't tell the difference—they never realize that they were just redirected through another page--but it does allow the request for the exit page to get recorded in your log file. What does this mean? Now you have a record, in your own data, of that visitor's click.

The following diagram illustrates how this works. It shows two scenarios: one without an exit page and the other with an exit page. In either case, the original request for your page is logged on your server and the request for the affiliate page is recorded on the affiliate's server (thin, red dotted lines). But in the exit page scenario, there is another request recorded in your log—the thick, red dotted line that shows the exit to the affiliate program.


There are many ways to set up a redirection page, and it's easy--most web developers should find this to be a fairly straightforward task. Just in case, we've provided step-by-step instructions below so that even those of you without computer science degrees can set up affiliate link tracking.
Step 1: Create the redirection page
Download the file goto.zip, which contains a small HTML document containing JavaScript code. This is the code that automatically redirects the visitor to the affiliate site. You don't need to worry about how it works. Just upload the file to your server with the rest of your pages and it will do the job.

Step 2: Modify your links to the affiliate program
Next, you'll modify the affiliate links within your pages so that they link to the redirect page instead. They'll also pass along the information about what page they are ultimately being sent to as a URL parameter. So for example, a link to a site that looks like this.

a href="http://www.affiliateprogram.com/page.html?affiliate_id=1234">

would be changed to this:

a href="goto.html?url=http://www.affiliateprogram.com/page.html?affiliate_id=1234">

Notice that the second link is going to the goto.html page you created in Step 1 and passing a parameter named "url", the value of which is the actual affiliate link. This is an extremely easy change to make within your code using a global find and replace function available within pretty much any web editor. In this example, you simply find all occurrences of 'a href="http://www.affiliateprogram.com/">' and replace them with 'a href="goto.html?url=http://www.affiliateprogram.com'.

Step 3: Final check
You should check each of your links and make sure that the redirect works and that your affiliate data is correctly passed to the target site. Don't skip this step because your revenue depends on it That's it! Three steps. Once you've made these changes, you'll have data about all the clicks to affiliate programs within your log files. Then you'll be able to use ClickTracks to learn all kinds of valuable information about which referrers, keywords, pages, etc. are working the best for you.

Source: http://support.clicktracks.com/clicktracks/article.php?id=29.php