The Concept and Power of Viral Marketing

Viral Marketing is an online marketing strategy that brings on Internet users to propagate your marketing messages to others through an electronic media. The basic idea behind viral marketing is to find new customers. Also known as viral advertising or word-of-mouth marketing

The basis of viral marketing lies in the distribution of product information that can be somehow incorporated into the communication between people. This marketing strategy has great impact on marketing products or services where customers are treated as distribution partners.

In Viral Marketing, each customer acts as an agent, passing information to another and this process acts like a chain in a manner similar to the spreading of viruses. It is better than any other traditional marketing technique because information is spread around the world within a limited period of time.

Nowadays, Internet is the primary choice for Viral Marketing. Internet based viral marketing, known as viral Internet marketing, has become more popular and everyone benefits from its unique features such as cost-effectiveness, easily executable the marketing campaign, fine targeting, and rapid response rate. Forum marketing, blog marketing, email marketing, article – blog marketing and online advertising campaign are the part of Viral Internet Marketing.

Viral marketing makes use of each and every strategy that encourages persons to pass on marketing messages between one another, thus developing the potential for exposure and influence of the message. With rapid multiplication of the message, it will succeed in spreading to thousands and millions all across the world.